A director’s perspective on dynamic range, colour science, and why equipment choice still matters in an age of AI-generated content.
01Why the camera still matters
Brand films live or die on texture. Skin, metal and light all need room to breathe in the grade.
02Dynamic range on set
Shooting high-contrast interiors, the extra latitude let us protect highlights without flooding the scene with light.
03Colour from capture to grade
A consistent colour pipeline meant the look we approved on set was the look we delivered.
“The camera doesn’t make the film — but it decides how much of your vision survives the grade.”
- Cinematography
- ARRI
- Brand film
