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Aurum Collective

A complete identity system — mark, guidelines and packaging — for a premium collective.

Client
Aurum Collective
Year
2024
Discipline
Brand Identity
Deliverables
Logo · Guidelines · Packaging
Brand system

The challenge

A premium collective whose visual identity didn’t match the quality of what it made.

Our approach

Minimal luxury: generous negative space, a restrained mark and a typographic system that lets the product speak.

The outcome

A brand that reads as premium at every touchpoint — from logo to packaging.

Logo mark
Typography system
Packaging set
Brand guidelines spread
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