Brand Identity · 2024
Aurum Collective
Complete luxury brand identity — logo, design guidelines, collateral, and packaging ecosystem.
Project Details
Client
Aurum Collective (Dubai)
Category
Brand Identity
Year
2024
Services Executed
Brand StrategyLogo & IdentityPackaging DesignBrand Guidelines
Project Overview
Aurum Collective is a Dubai-based boutique architecture firm seeking a unified, minimalist identity that reflects timeless structural grandeur.
The Challenge
Creating a distinct mark that feels both ancient and futuristic across embossed print collateral, digital platforms, and architectural signage.
Our Solution
We derived a custom geometric logo mark based on golden ratio proportions paired with a curated color system of warm metallic sand, obsidian black, and titanium white.
Key Impact & Outcomes
100%
Brand Guidelines Adopted
35+
Unique Branded Touchpoints
99%
Positive Client Satisfaction
Visual Showcase
Project Gallery
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